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Strategic corporate communication in the digital age
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Intercultural business communication and simulation and gaming methodology
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Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
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2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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