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The marketing review
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A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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2
The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
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