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isPartOf:"Tourism management : research, policies, practice"
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~isPartOf:"Journal of fashion marketing and management"
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Market segmentation
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Marktsegmentierung
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Tourismusmarketing
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Cazorla-Artiles, José M.
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Ceren, Altuntaş Vural
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Couto, João Pedro Almeida
1
Eugenio-Martin, Juan L.
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Faria, Sandra Micaela Costa Dias
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Tourism management : research, policies, practice
Journal of fashion marketing and management
SpringerLink / Bücher
50
Young consumers : insight and ideas for responsible marketers
22
Springer eBook Collection
20
Research
14
Journal of advertising : official publication of the American Academy of Advertising
12
International journal of consumer studies
10
International journal of advertising : the quarterly review of marketing communications
8
Psychology & marketing
8
Springer eBook Collection / Business and Economics
8
Discussion paper / Centre for Economic Policy Research
7
Employer brand management : Arbeitgebermarken aufbauen und steuern
7
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
7
Journal of marketing communications
7
essentials
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Exploring the rise of fandom in contemporary consumer culture
5
Nicht-Besucherforschung : Audience Development für Kultureinrichtungen
5
Tourism management perspectives : TMP
5
European journal of marketing : EJM
4
Handbook of research on ethnic and intra-cultural marketing
4
International journal of market research
4
International journal of retail & distribution management
4
Journal of retailing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Management
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Springer eBooks / Business and Economics
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Working paper / National Bureau of Economic Research, Inc.
4
Application of gaming in new media marketing
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of international consumer marketing
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Journal of marketing analytics : JMA
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1
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
4
Customer segmentation for marinas : evaluating marinas as destinations
Paker, Neslihan
;
Ceren, Altuntaş Vural
- In:
Tourism management : research, policies, practice
56
(
2016
),
pp. 156-171
Persistent link: https://www.econbiz.de/10011513083
Saved in:
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