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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet"
~subject:"social media"
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Internet
social media
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308
Social web
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Online-Marketing
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123
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71
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
43
International journal of business information systems : IJBIS
38
Journal of marketing communications
36
Journal of management information systems : JMIS
33
Journal of internet commerce
26
International journal of technology marketing : IJTMkt
24
Journal of promotion management : innovations in planning and applied research
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of marketing management : MM
22
Journal of organizational computing and electronic commerce
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
CESifo working papers
20
International journal of advertising : the review of marketing communications
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Management information systems : mis quarterly
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
17
Discussion paper series / IZA
17
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
International journal of market research
16
Journal of information & knowledge management : JIKM
16
SpringerLink / Bücher
16
Journal of marketing
15
Psychology & marketing
15
Administrative Sciences : open access journal
13
Journal of strategic marketing
13
Discussion papers / CEPR
12
European Sport management quarterly : ESMQ
12
International journal of market research : JMRS ; the journal of the Market Research Society
12
New technology, work and employment
12
Journal of marketing research
11
Journal of promotion management : JPM
11
Discussion paper
10
International journal of advertising : the quarterly review of marketing communications
10
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ECONIS (ZBW)
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
6
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
9
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
10
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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