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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Soziale Medien"
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Social Web
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Tourism management : research, policies, practice
International journal of advertising : the review of marketing communications
SpringerLink / Bücher
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439
Technological forecasting & social change : an international journal
241
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ECONIS (ZBW)
391
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21
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
22
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
23
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
24
Urban sensory map : how do tourists "sense" a destination spatially?
Li, Huahua
;
Li, Mimi
;
Zou, Huixia
;
Zhang, Yi
;
Cao, Jingjing
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014304421
Saved in:
25
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
26
The influence of travel photo editing on tourists’ experiences
Li, Ningqiao
;
Meng, Fang
;
Martin, Drew
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014304548
Saved in:
27
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
28
Who is a tourist? : classifying international urban tourists using machine learning
Mor, Matan
;
Dalyot, Sagi
;
Ram, Yael
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534444
Saved in:
29
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
30
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
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