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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online retailing"
~subject:"Viral marketing"
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Online retailing
Viral marketing
Social Web
227
Social web
227
Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
90
Online-Marketing
90
Virales Marketing
61
Social media
59
Tourism
43
Tourismus
42
Holiday behaviour
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35
Brand management
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Markenführung
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Li, Hengyun
3
Okumus, Fevzi
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Bilgihan, Anil
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Luo, Xin
2
Quintanilla, Claudia
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Tourism management : research, policies, practice
International journal of consumer studies
Journal of electronic commerce research : JECR
Journal of business research : JBR
109
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
49
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of electronic marketing and retailing : IJEMR
30
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
Psychology & marketing
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
SpringerLink / Bücher
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
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ECONIS (ZBW)
76
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
7
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
8
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
9
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
10
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
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