Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Charles Dennis
| Year of publication: |
2024
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|---|---|
| Authors: | Shao, Zhucheng ; Ho, Jessica Sze Yin ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Dennis, Charles |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13047, p. 1-22
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| Subject: | commitment-trust theory | impulsive buying behavior | SEM-ANN | signaling theory | social commerce | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Signalling | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531757