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isPartOf:"Wertschöpfung durch Medien im Wandel"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Geschäftsmodell"
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Beziehungsmarketing
Geschäftsmodell
Betriebliche Wertschöpfung
19
Value creation
19
Relationship marketing
7
Customer integration
6
Kundenintegration
6
Business model
4
Marketing theory
4
Marketingtheorie
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Service-Dominant Logic
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1
Runyan, Rodney C.
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Vallström, Niklas
1
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1
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Wertschöpfung durch Medien im Wandel
AMS review : official publication of the Academy of Marketing Science
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
23
Technological forecasting & social change : an international journal
23
The journal of business & industrial marketing
20
The journal of services marketing
18
SpringerLink / Bücher
17
Journal of strategic marketing
16
Journal of service management
15
The service industries journal
15
Business horizons
12
California management review
12
Springer eBook Collection
12
Marketing theory
11
Business strategy and the environment
10
International journal of hospitality management
10
Long range planning : LRP ; international journal of strategic management
10
Service business
10
Tourism management : research, policies, practice
10
Journal of business models : JOBM
9
Journal of open innovation : technology, market, and complexity
8
Journal of the Academy of Marketing Science
8
Management decision : MD
8
International journal of production economics
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
International journal of contemporary hospitality management
6
International journal of entrepreneurship and innovation management
6
Journal of service research : JSR
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific business review
5
Business & society
5
Cogent business & management
5
European management journal
5
International journal of quality and service sciences
5
International journal of services and operations management
5
International journal of technology management : IJTM
5
International journal of value chain management : IJVCM
5
Journal of business-to-business marketing
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1
Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
2
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
3
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
4
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
5
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
6
Business model innovation : a marketing ecosystem view
Robertson, Thomas S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 90-100
Persistent link: https://www.econbiz.de/10011824744
Saved in:
7
Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan
;
Berthon, Pierre R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 183-194
Persistent link: https://www.econbiz.de/10011824777
Saved in:
8
Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
Saved in:
9
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
10
Wertschöpfung in vernetzten Medienunternehmen : praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien
Werning, Stefan
;
Kunz, Reinhard
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 67-84)
.
2012
Persistent link: https://www.econbiz.de/10009669532
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