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isPartOf:"Working paper / Harvard Business School, Division of Research"
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~isPartOf:"Applied economics"
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Working paper / Harvard Business School, Division of Research
Applied economics
Journal of promotion management : JPM
Journal of cultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applied economics letters
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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Journal of global fashion marketing : JGfM
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Economic development quarterly : the journal of American economic revitalization
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Technological forecasting & social change : an international journal
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The Marvel effect : cinematic universes and their impact on box office receipts
Gerring, Jayme V.
- In:
Applied economics
54
(
2022
)
42
,
pp. 4886-4899
Persistent link: https://www.econbiz.de/10013411053
Saved in:
2
Talent and publicity as determinants of superstar incomes : empirical evidence from the motion picture industry
Hofmann, Kay H.
;
Opitz, Christian
- In:
Applied economics
51
(
2019
)
13
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10012196545
Saved in:
3
Do expert reviews affect the decision to see motion pictures in movie theatres? : an experimental approach
Thrane, Christer
- In:
Applied economics
50
(
2018
)
28
,
pp. 3066-3075
Persistent link: https://www.econbiz.de/10012037541
Saved in:
4
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
5
Standing and 'survival' in the adult film industry
Lüdering, Jochen
- In:
Applied economics
50
(
2018
)
16
,
pp. 1812-1823
Persistent link: https://www.econbiz.de/10011848867
Saved in:
6
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
7
Do movie contents influence box-office revenues?
Garcia-del-Barrio, Pedro
;
Zarco, Hugo
- In:
Applied economics
49
(
2017
)
17
,
pp. 1679-1688
Persistent link: https://www.econbiz.de/10011813519
Saved in:
8
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
9
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
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