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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Applied economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
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Film industry
35
Filmwirtschaft
35
Consumer behaviour
10
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Film
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Advertising effects
8
Werbewirkung
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Product Placement
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Eliashberg, Jehoshua
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Working paper / Harvard Business School, Division of Research
Applied economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Applied economics letters
14
International journal of arts management
14
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information economics and policy : IEP
10
Journal of media business studies
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Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
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Psychology & marketing
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SpringerLink / Bücher
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Creative industries and developing countries : voice, choice and economic growth
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Industry and innovation
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Trade information bulletin
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Working paper series
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Economic history working papers / LSE, Economic History Department
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Economic research
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Harvard business review : HBR
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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International journal of industrial organization
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Journal of global fashion marketing : JGfM
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KulturKommerz
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Reports and papers on mass communication
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Review of industrial organization : RIO
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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1
The Marvel effect : cinematic universes and their impact on box office receipts
Gerring, Jayme V.
- In:
Applied economics
54
(
2022
)
42
,
pp. 4886-4899
Persistent link: https://www.econbiz.de/10013411053
Saved in:
2
An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Wei, Liyuan
;
Yang, Yupin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 888-906
Persistent link: https://www.econbiz.de/10013399648
Saved in:
3
Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Wu, Chunhua
;
Weinberg, Charles B.
;
Wang, Qiyuan
;
Ho, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1253-1274
Persistent link: https://www.econbiz.de/10013471089
Saved in:
4
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
5
Talent and publicity as determinants of superstar incomes : empirical evidence from the motion picture industry
Hofmann, Kay H.
;
Opitz, Christian
- In:
Applied economics
51
(
2019
)
13
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10012196545
Saved in:
6
Do expert reviews affect the decision to see motion pictures in movie theatres? : an experimental approach
Thrane, Christer
- In:
Applied economics
50
(
2018
)
28
,
pp. 3066-3075
Persistent link: https://www.econbiz.de/10012037541
Saved in:
7
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
8
Standing and 'survival' in the adult film industry
Lüdering, Jochen
- In:
Applied economics
50
(
2018
)
16
,
pp. 1812-1823
Persistent link: https://www.econbiz.de/10011848867
Saved in:
9
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
10
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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