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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"International journal of arts management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Film industry"
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Film industry
Filmwirtschaft
26
Consumer behaviour
6
Konsumentenverhalten
6
Product Placement
6
Product placement
6
USA
6
United States
6
Advertising effects
5
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product placement
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1992-2007
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Working paper / Harvard Business School, Division of Research
International journal of arts management
Journal of promotion management : JPM
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
Tourism management : research, policies, practice
6
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ECONIS (ZBW)
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1
No lights, no camera, no action : Indian movie industry practitioner perspectives on life after the pandemic
Kamineni, Rajeev
;
Rentschler, Ruth
- In:
International journal of arts management
25
(
2023
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10014508063
Saved in:
2
Austrian Film Festival Forum : cultural governance and accountability in Viennese Film Festical
Teissl, Verena
;
Mayerhofer, Elisabeth
;
Reid, Wendy
- In:
International journal of arts management
24
(
2021
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10012819915
Saved in:
3
The mediating role of place attachment in experience and word of mouth : the case of music and film festivals
Rajaobelina, Lova
;
Dusseault, Pascale
;
Ricard, Line
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 43-54
Persistent link: https://www.econbiz.de/10012060744
Saved in:
4
Facing disruption : the cinema value chain in the digital age
Salvador, Elisa
;
Simon, Jean Paul
;
Benghozi, Pierre-Jean
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012146126
Saved in:
5
Governance of the German film industry : a multilevel analysis of state aid policy
Bomnüter, Udo
;
Schulze, Annett
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012146133
Saved in:
6
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
7
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
8
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
9
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
10
Self-management of work in the creative industries in the Netherlands
Hennekam, Sophie
;
Bennett, Dawn
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011598901
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