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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Film industry"
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Film industry
Filmwirtschaft
18
Product Placement
7
Product placement
7
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5
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product placement
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Working paper / Harvard Business School, Division of Research
Journal of promotion management : JPM
Tourism management : research, policies, practice
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
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ECONIS (ZBW)
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1
The sign Avatar and tourists' practice at Pandora : a semiological perspective on a film related destination
Hao, Xiaofei
;
Jiang, Enrong
;
Chen, Yazhuo
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457725
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
4
The economic impact of on-screen tourism : the case of The Lord of the Rings and the Hobbit
Li, ShiNa
;
Li, Hengyun
;
Song, Haiyan
;
Lundberg, Christine
; …
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 177-187
Persistent link: https://www.econbiz.de/10011675990
Saved in:
5
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
6
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
7
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
8
Applying a mixed method of quantitative and qualitative design in explaining the travel motivation pf film tourists in visiting a film-shooting destination
Rittichainuwat, Bongkosh Ngamsom
;
Suphaporn …
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 136-147
Persistent link: https://www.econbiz.de/10010486262
Saved in:
9
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
10
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
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