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language:"deu"
~language:"eng"
~person:"McKelvey, Steve"
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Search: subject_exact:"Guerilla-Marketing"
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McKelvey, Steve
Nufer, Gerd
20
Levinson, Jay Conrad
14
Hutter, Katharina
10
Hoffmann, Stefan
5
Séguin, Benoit
5
Burton, Nicholas
4
Lautenslager, Al
4
Levinson, Jeannie
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Mazodier, Marc
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Pechtl, Hans
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Kuchar, Annika
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Meyer, Frederik
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Nachtigall, Corinna
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Reinhard, Bettina J.
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Risch-Kerst, Mandy
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
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3
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
4
Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve
;
Grady, John
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
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