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language:"deu"
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Search: subject_exact:"Mediamix-Strategie"
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Media mix
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Mediamix-Strategie
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Voorveld, Hilde A. M.
4
Neijens, Peter C.
3
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2
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1
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Journal of marketing communications
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Journal of advertising research
5
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Erfolgsfaktor Innovation : mit 7 Tabellen
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienbetriebswirtschaftslehre - Marketing
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Policy and marketing strategies for digital media
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The Routledge companion to advertising and promotional culture
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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ECONIS (ZBW)
33
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1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Gestaltung und Wirkungen crossmedialer Kommunikation
Boenigk, Michael
;
Stalder, Ursula
;
Fries, Tobias
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 267-287)
.
2020
Persistent link: https://www.econbiz.de/10012271861
Saved in:
3
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
4
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
7
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
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8
Unternehmen im medialen Wettbewerb versus Messe- und Eventplattformen : zwei Welten leben aneinander vorbei!
Sommer, Rudolf
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 27-37)
.
2014
Persistent link: https://www.econbiz.de/10010382791
Saved in:
9
Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
Saved in:
10
Crossmediale Budgetierung
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 179-197)
.
2013
Persistent link: https://www.econbiz.de/10010416533
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