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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
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Direct marketing
10
Direktmarketing
10
Advertising
5
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Werbung
5
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
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2
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Personalized advertising
2
Persönlichkeitspsychologie
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Abnormal returns
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1
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Betriebliche Standortwahl
1
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Cognition
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Cognitive dissonance
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Complexity theory
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Consent to direct marketing
1
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Abbu, Haroon R.
1
Albers, Sönke
1
Baalbaki, Sally
1
Chung, Angie
1
Driessen, Paul H.
1
Fennell, Patrick B.
1
Gopalakrishna, Pradeep
1
Guzman, Francisco
1
Hillebrand, Bas
1
Hopkins, Christopher D.
1
Kanuri, Vamsi K.
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Kumar, V.
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Köhler, Christine
1
Lee, Kangbok
1
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Lin, Chien-Wei
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Liu, Martin J.
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Luo, Jun
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Mantrala, Murali K.
1
Minguez, Ana
1
Molner, Sven
1
Pasirayi, Simbarashe
1
Richey, Robert Glenn <Jr.>
1
Sesé, F. Javier
1
Sprong, Niels
1
Tran, Trang P.
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Wang, Shiquan
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Wang, Zi
1
Woo, Hongjoo
1
Yannopoulou, Natalia
1
Yuan, Ruizhi
1
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Journal of business research : JBR
Journal of marketing research : JMR
Health marketing quarterly
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of operational research : EJOR
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of production economics
2
Journal of behavioral and experimental economics
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Operational Research Society
2
Management revue : socio-economic studies
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER working paper series
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Service business
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Agribusiness : an international journal
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
Business history
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CSR, Sustainability, Ethics & Governance
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Complex AI dynamics and interactions in management
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Computational Management Science : CMS
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Computers & operations research : and their applications to problems of world concern ; an international journal
1
Contemporary economics
1
Contributions to Management Science
1
Decision
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Discussion paper / Centre for Economic Policy Research
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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ECONIS (ZBW)
10
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Date (oldest first)
1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
10
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
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