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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
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Arzneimittel
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Direct marketing
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Pharmaindustrie
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Advertising
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Huh, Jisu
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Journal of global marketing
Health marketing quarterly
16
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
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European journal of operational research : EJOR
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of production economics
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Journal of behavioral and experimental economics
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Operational Research Society
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Management revue : socio-economic studies
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Agribusiness : an international journal
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Business history
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CSR, Sustainability, Ethics & Governance
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Complex AI dynamics and interactions in management
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Computational Management Science : CMS
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Contemporary economics
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Contemporary trends in innovative marketing strategies
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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ECONIS (ZBW)
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
4
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
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