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language:"eng"
~accessRights:"restricted"
~subject:"Internet"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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532
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marketing
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351
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Alt, Rainer
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Electronic markets : the international journal on networked business
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business and globalisation : IJBG
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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2
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
3
Business internet use in small, family owned and managed hotels in Scotland
Fyfe, Jo
;
Bent, Richard
;
Seaman, Claire
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10012168703
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet
;
Wismantoro, Yohan
; …
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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7
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
8
Hospitality industry web-based self-service technology adoption model : a cross-cultural perspective
Yee-Sum Lee, Louisa
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
2
,
pp. 162-197
Persistent link: https://www.econbiz.de/10011434635
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9
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
10
Electronic markets on electronic markets in education : editorial
Alt, Rainer
;
Zimmermann, Hans-Dieter
- In:
Electronic markets : the international journal on …
26
(
2016
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10011666865
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