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language:"eng"
~accessRights:"restricted"
~type_genre:"Aufsatz im Buch"
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Market segmentation
30
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Dietrich, Timo
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Segmentation in social marketing : process, methods and application
11
Handbook of research on ethnic and intra-cultural marketing
5
Perspectives on consumer behaviour : theoretical aspects and practical applications
2
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Artificial intelligence of things in smart environments : applications in transportation and logistics
1
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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China's rise and internationalization : regional and global challenges and impacts
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Handbook of international economics: international macroeconomics, volume 6
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
The Oxford handbook of business and the natural environment
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ECONIS (ZBW)
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1
Quantitative analysis of the Romanian private security market : a machine learning approach
Băroiu, Alexandru-Costin
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10013533214
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2
Semantic segmentation with transfer learning for self-driving cars
Hirchoua, Badr
;
El Motaki, Saloua
- In:
Artificial intelligence of things in smart environments …
,
(pp. 63-82)
.
2022
Persistent link: https://www.econbiz.de/10013163591
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3
International macroeconomics with imperfect financial markets
Maggiori, Matteo
- In:
Handbook of international economics: international …
,
(pp. 199-236)
.
2022
Persistent link: https://www.econbiz.de/10014310690
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4
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
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5
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
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6
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
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7
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
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8
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
9
Segmenting the retail customers : a multi-model approach of clustering in machine learning
Anifa, Mansurali
;
Jeyanthi, P. Mary
;
Hack-Polay, Dieu
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10013334787
Saved in:
10
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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