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language:"eng"
~institution:"AMA Summer Academic Conference <2019, Chicago, Ill.>"
~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
11
Marketingmanagement
8
Marketing management
7
Consumer behaviour
5
Market research
4
Marktforschung
4
Advertising
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Artificial intelligence
2
Beziehungsmarketing
2
Einzelhandel
2
Künstliche Intelligenz
2
Relationship marketing
2
Retail trade
2
Brand
1
Brand loyalty
1
Competition
1
Consumer goods industry
1
Consumer society
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Entrepreneurship
1
Entrepreneurship approach
1
Handelsmarke
1
Innovation
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenartikel
1
Markenname
1
Markentreue
1
Merchandising
1
Selling
1
Social Web
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4
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English
Author
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Alvarez Mourey, James
1
Cutright, Keisha
1
Johnson, Brian
1
Nunes, Paul
1
Peres, Renana
1
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AMA Summer Academic Conference <2019, Chicago, Ill.>
AMA Summer Academic Conference <2023, San Francisco, Calif.>
Harvard Graduate School of Business Administration
American Marketing Association
22
Edward Elgar Publishing
4
Information Resources Management Association
4
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Athens Institute for Education and Research
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Handelshochschule Leipzig
1
IGI Global
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Food Information Service
1
Internationale Handelstagung <1987, Rüschlikon>
1
Marketing Science Institute
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Seminar on Marketing to Children and Young Consumers
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
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ECONIS (ZBW)
5
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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