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language:"eng"
~institution:"Chartered Institute of Marketing"
~institution:"Harvard Graduate School of Business Administration"
~language:"slk"
~language:"spa"
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Marketing
17
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11
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Chartered Institute of Marketing
Harvard Graduate School of Business Administration
American Marketing Association
84
University of Western Sydney
23
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20
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2
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1
Innovation in marketing
Doyle, Peter
(
ed.
);
Bridgewater, Susan
(
ed.
)
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
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2
Marketing professional services : winning new business in the professional services sector
Roe, Michael M.
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774482
Saved in:
3
Marketing fundamentals : the official CIM coursebook
Chartered Institute of Marketing
-
London : Routledge, Taylor & Francis Group
;
früher: …
-
Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
Persistent link: https://www.econbiz.de/10011780024
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4
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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5
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
6
Ted Levitt on marketing
Levitt, Theodore
-
2006
Persistent link: https://www.econbiz.de/10003314643
Saved in:
7
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
8
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
9
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
10
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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