//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~institution:"Harvard Graduate School of Business Administration"
~institution:"J. L. Kellogg Graduate School of Management"
~institution:"Summer Educators' Conference <1983, Dearborn, Mich.>"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Marketing
10
Marketingmanagement
8
Marketing management
7
USA
4
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Retail trade
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Breakfast cereals
1
Communication media
1
Competition
1
Consumer goods industry
1
Consumer society
1
Convenience Food
1
Convenience food
1
Customer satisfaction
1
Frühstückszerealien
1
Handelsmarke
1
Kommunikationsmedien
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenartikel
1
Markenname
1
Media usage
1
Mediaplanung
1
Mediennutzung
1
Merchandising
1
Relationship marketing
1
Store brand
1
Theorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatzsammlung
3
Collection of articles of several authors
2
Sammelwerk
2
Konferenzschrift
1
Reprint
1
Language
All
English
Author
All
Calder, Bobby J.
1
Iacobucci, Dawn
1
Murphy, Patrick E.
1
Institution
All
Harvard Graduate School of Business Administration
J. L. Kellogg Graduate School of Management
Summer Educators' Conference <1983, Dearborn, Mich.>
American Marketing Association
16
American Management Association
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
IMP Group
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
Marketing and Promotion Association
1
Michigan State University
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Rand Corporation
1
Springer International Publishing
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
more ...
less ...
Published in...
All
AMA educators' proceedings
1
Ideas with impact
1
Series / American Marketing Association
1
The Harvard business review paperback series
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
3
Kellogg on marketing
Iacobucci, Dawn
(
ed.
)
-
J. L. Kellogg Graduate School of Management
-
2001
Persistent link: https://www.econbiz.de/10001528801
Saved in:
4
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->