1983 AMA educators' proceedings
ed. Patrick E. Murphy ...
| Alternative title: | Nineteen hundred and eighty-three AMA educators' proceedings |
|---|---|
| Year of publication: |
1983
|
| Other Persons: | Murphy, Patrick E. (contributor) |
| Institutions: | American Marketing Association ; Summer Educators' Conference <1983, Dearborn, Mich.> (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 462 S graph. Darst |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 49 AMA educators' proceedings. - Chicago, Ill., ISSN 0888-1839, ZDB-ID 879924-6. - Vol. 1983 |
| Conferences: | Educators' Conference ; (Dearborn, Mich.) : 1983.08.14-17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87757-163-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001477602