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language:"eng"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Customer satisfaction"
~subject:"Handelsmarke"
~subject:"United States"
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Harvard business review on retailing and merchandising
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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