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language:"eng"
~institution:"Harvard Graduate School of Business Administration"
~type:"book"
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University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Center for Agricultural and Rural Development (CARD), Iowa State University
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Department of Economics, Oxford University
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Logos Verlag Berlin
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University of Western Sydney
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Walter de Gruyter GmbH & Co. KG
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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3
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
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4
Ted Levitt on marketing
Levitt, Theodore
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2006
Persistent link: https://www.econbiz.de/10003314643
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5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
7
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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