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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Internet marketing"
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Business horizons
Journal of business-to-business marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of internet marketing and advertising : IJIMA
9
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7
Springer eBook Collection
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International journal of technology marketing : IJTMkt
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Palgrave Studies of Marketing in Emerging Economies
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Developing digital marketing : relationship perspectives
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Electronic markets : the international journal on networked business
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Interdisciplinary management research XVI ; 1
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ECONIS (ZBW)
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1
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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2
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
Saved in:
3
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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4
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
5
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
6
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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