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language:"eng"
~isPartOf:"E-collaboration technologies and strategies for competitive advantage amid challenging times"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~subject:"Online-Marketing"
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E-collaboration technologies and strategies for competitive advantage amid challenging times
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
7
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Information economics and policy : IEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Dynamics of social media promotion of prescription drugs and resulting patient belief systems
Samrat Kumar Mukherjee
;
Kumar, Jitendra Kumar
;
Jha, Ajeya K.
- In:
E-collaboration technologies and strategies for …
,
(pp. 144-170)
.
2021
Persistent link: https://www.econbiz.de/10012608631
Saved in:
2
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
3
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
4
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
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