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~isPartOf:"Econometric models in marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Market research
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Marktforschung
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1986-1989
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Advertising effects
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Bass, Frank M.
1
Bemmaor, Albert C.
1
Fok, Dennis
1
Franses, Hans
1
Hsiao, Cheng
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Morwitz, Vicki G.
1
Paap, Richard
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Racine, Jeffrey
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Srinivasan, Shuba
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Econometric models in marketing
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Conjoint measurement : methods and applications
11
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Fundamentals of marketing research ; Vol. 3
8
Fundamentals of marketing research ; Vol. 6
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Handbook of consumer psychology
6
Handbook of research methods for marketing management
6
Consumption culture in Europe : insight into the beverage industry
5
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 5
5
McGraw-Hill/Irwin series in marketing
5
Product research : the art and science behind successful product launches
5
Handbook of qualitative research methods in marketing
4
Handbook on cross-cultural marketing
4
Kellogg on marketing
4
Marketing management : a cultural perspective
4
Multicultural perspectives in customer behaviour
4
The PDMA handbook of new product development
4
The SAGE handbook of marketing theory
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Always learning
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Gendering theory in marketing and consumer research
3
Handbook of research in international marketing
3
Handbook of research on ethnic and intra-cultural marketing
3
Interpretive consumer research : paradigms, methodologies & applications
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1
The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
Saved in:
2
"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey
- In:
Econometric models in marketing
,
(pp. 141-164)
.
2002
Persistent link: https://www.econbiz.de/10001657513
Saved in:
3
Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
Saved in:
4
Econometric analysis of the market share attraction model
Fok, Dennis
;
Franses, Hans
;
Paap, Richard
- In:
Econometric models in marketing
,
(pp. 223-256)
.
2002
Persistent link: https://www.econbiz.de/10001657523
Saved in:
5
A study of "spurious regression" and model discrimination in the Generalized Bass Model
Bass, Frank M.
;
Srinivasan, Shuba
- In:
Econometric models in marketing
,
(pp. 295-315)
.
2002
Persistent link: https://www.econbiz.de/10001657536
Saved in:
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