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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Segmentation in social marketing : process, methods and application"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Market segmentation
22
Marktsegmentierung
22
Social Marketing
11
Social marketing
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Consumer behaviour
5
Cluster analysis
3
Clusteranalyse
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Segmentation
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Marketing management
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Bayus, Barry L.
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Bruwer, Johan
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Davis, Stacey
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Eckert, Christine
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Ferraro, Carla
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Kim, Junhee
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Lees, Garvin
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European journal of marketing : EJM
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
26
Marketing intelligence & planning
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of business research : JBR
9
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
International journal of hospitality management
6
International journal of wine business research
6
International journal of wine business research : IJWBR
6
Journal of travel and tourism marketing
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Food policy : economics planning and politics of food and agriculture
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
The journal of consumer marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
Central European business review : CEBR
3
Electronic commerce research
3
International journal of event and festival management
3
International journal of production research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
International marketing review
3
Journal of air transport management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing analytics : JMA
3
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
2
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
3
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
4
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
5
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
Saved in:
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