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~isPartOf:"European journal of marketing : EJM"
~language:"fra"
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Marketing
80
Marketing management
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Marketingmanagement
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Consumer behaviour
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European journal of marketing : EJM
Journal of business research : JBR
162
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
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ECONIS (ZBW)
80
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1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
3
Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Kwon, Eun Sook
;
Shan, Yan
;
Lee, Joong Suk
;
Reid, Leonard N.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 257-278
Persistent link: https://www.econbiz.de/10011626507
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
6
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
7
The depiction of marketing and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
Saved in:
8
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
9
Unintended effects of marketing messages on salespeople's cynicism
Seriki, Olalekan K.
;
Evans, Kenneth R.
;
Jeon, Hyo Jin
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10011529783
Saved in:
10
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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