Marketers are consumers too : integrating consumer-self in potential value creation
Michal J. Carrington and Benjamin A. Neville (Department of Management and Marketing, University of Melbourne, Melbourne, Australia)
| Year of publication: |
2016
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|---|---|
| Authors: | Carrington, Michal J. ; Neville, Benjamin A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 863-891
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| Subject: | Value | Value analysis | Organizations | Marketing management | Marketing theory | Marketing decision making | Marketingtheorie | Marketingmanagement | Betriebliche Wertschöpfung | Value creation | Marketing | Kundenwert | Customer value | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2015-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529699