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language:"eng"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of forecasting"
~subject:"Theorie"
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Faculty & research / Insead : working paper series
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of forecasting
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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AMS review : official publication of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Eastern economic journal
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European economy
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Foundations of modern economics series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
19
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1
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
2
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
3
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
4
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
5
Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
Saved in:
6
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
7
Market innovation processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
8
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
Saved in:
9
Development and validation of a multi-agent simulation of consumer, retailers and manufacturers
Midgley, David F.
(
contributor
); …
-
2006
-
rev.
Persistent link: https://www.econbiz.de/10003378947
Saved in:
10
Development and validation of a multi-agent simulation of consumers, retailers and manufacturers
Midgley, David F.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003364675
Saved in:
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