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language:"eng"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Advertising effects"
~subject:"Marketing"
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Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu
;
Cruthirds, Kevin W.
;
Kalliny, Morris
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003781037
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