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language:"eng"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
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Advertising
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
63
Viral marketing
59
Virales Marketing
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Werbung
58
social media
53
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advertising
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Moschis, George P.
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of business research : JBR
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
35
Journal of advertising research
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of retailing and consumer services
22
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Psychology & marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
13
Journal of marketing
13
Quantitative marketing and economics : QME
13
CESifo working papers
11
European journal of marketing : EJM
11
Information systems research : ISR
11
Handbook of research on effective advertising strategies in the social media age
10
Journal of marketing research
10
NBER working paper series
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
9
International journal of technology marketing : IJTMkt
9
Journal of internet commerce
9
Marketing science
9
Operations research
9
Technological forecasting & social change : an international journal
9
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Marketing letters : a journal of research in marketing
8
RWI Datenbeschreibung
8
[RWI Projektberichte]
8
Cogent business & management
7
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ECONIS (ZBW)
54
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
4
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
7
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
8
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
9
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
10
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
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