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language:"eng"
~isPartOf:"International journal of sports marketing & sponsorship"
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Sport
94
Sports
93
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
25
Sportorganisation
25
Brand management
14
Football
14
Fußball
14
Markenführung
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China
10
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Werbewirkung
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Sport policy
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Sportpolitik
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Arbeitsgruppe
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Athletes
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Sportler
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Sports economics
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Sportökonomik
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Team
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Beziehungsmarketing
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Customer satisfaction
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Biscaia, Rui
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Ko, Yong Jae
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Zhang, James J.
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
223
European Sport management quarterly : ESMQ
219
Sport management review
215
International journal of sport management and marketing : IJSMM
142
Sport marketing quarterly : preferred journal of the Sport Marketing Association
79
Journal of sports economics
75
International journal of sport finance
55
Applied economics
39
European journal of operational research : EJOR
37
Discussion paper series / IZA
34
Sport, Business and Management : an international journal ; SBM
34
Journal of business research : JBR
33
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
27
Tourism management : research, policies, practice
26
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
23
Tourism economics : the business and finance of tourism and recreation
20
The business of sport management
19
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
NBER Working Paper
17
Tourism management perspectives : TMP
17
Interfaces : the INFORMS journal on the practice of operations research
14
Managing sport business : an introduction
14
Leisure studies : the journal of the Leisure Studies Association
13
Faculty research series / Holy Cross, Economics and Accounting
12
IZA Discussion Papers
12
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Routledge research in sport business and management
12
Southern economic journal
12
The economics of sport, health and happiness : the promotion of well-being through sporting activities
12
The journal of gambling business and economics
12
Discussion paper / Centre for Economic Policy Research
11
International entrepreneurship and management journal
10
Sport and tourism : 53st congress 2003, Athens, Greece
10
Springer eBook Collection
10
SpringerLink / Bücher
10
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ECONIS (ZBW)
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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8
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
9
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
10
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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