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language:"eng"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of business ethics : JOBE"
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Marketing
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International journal of wine business research : IJWBR
Journal of business ethics : JOBE
Journal of business research : JBR
161
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
110
European journal of marketing : EJM
80
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Springer eBook Collection / Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
58
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1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa
- In:
Journal of business ethics : JOBE
155
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
Saved in:
3
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
4
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
5
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
6
Straight from the source? : media framing of creative crowd labor and resultant ethical concerns
Sheehan, Kim Bartel
;
Pittman, Matthew
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 575-585
Persistent link: https://www.econbiz.de/10011989082
Saved in:
7
"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate
Fine, Cordelia
;
Rush, Emma
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 769-784
Persistent link: https://www.econbiz.de/10011867282
Saved in:
8
International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.
;
Russell, La Toya M.
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
Saved in:
9
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
10
An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
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