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language:"eng"
~isPartOf:"Journal of Islamic marketing : JIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~subject:"Marketing management"
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Marketing management
Marketing
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Brodie, Roderick J.
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Journal of Islamic marketing : JIMA
Journal of business research : JBR
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Journal of business-to-business marketing
17
Marketing intelligence & planning
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The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
13
Business horizons
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Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
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Springer eBook Collection
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Journal of macromarketing
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Journal of marketing communications
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International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
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International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
EBSCOhost eBook Collection
6
European Journal of Marketing
6
International journal of business and globalisation : IJBG
6
Journal of business strategy
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ECONIS (ZBW)
86
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1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
8
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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