//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Unternehmenserfolg
Marketing
198
Marketingmanagement
63
Consumer behaviour
36
Konsumentenverhalten
36
Ethics
24
Ethik
23
Business ethics
22
Unternehmensethik
22
USA
21
United States
21
Corporate Social Responsibility
17
Corporate social responsibility
17
Firm performance
17
Innovation
17
Brand management
14
Markenführung
14
Relationship marketing
14
Beziehungsmarketing
13
Bibliometrics
13
Bibliometrie
13
Business start-up
12
Economic ethics
12
Entrepreneurship
12
Unternehmensgründung
12
Wirtschaftsethik
12
Entrepreneurship approach
10
KMU
9
Marketing theory
9
Religion
9
SME
9
Social Web
9
Social web
9
Theory
9
Welt
9
World
9
Advertising
8
Entrepreneurial marketing
8
Market research
8
more ...
less ...
Online availability
All
Undetermined
54
Type of publication
All
Article
65
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
Author
All
Fam, Kim Shyan
2
Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
Sharma, Piyush
2
Akhtar, Pervaiz
1
Alqahtani, Nasser
1
Assaf, A. Georges
1
Auh, Seigyoung
1
Baehre, Sven
1
Balmer, John M. T.
1
Balmer, John M.T.
1
Barnier, Virginie De
1
Ben-Jebara, Marouen
1
Boyd, D. Eric
1
Breier, Matthias
1
Broderick, Amanda J.
1
Brodie, Roderick J.
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Cardinali, Silvio
1
Casenave, Eric
1
Chaudhry, Shiv
1
Chen, Fadong
1
Christensen, Lars Bech
1
Coleman, Linda Jane
1
Covin, Jeffrey G.
1
Crick, Dave
1
Crick, James M.
1
Csikósová, Adriana
1
Dana, Leo Paul
1
Demangeot, Catherine
1
Dev, Chekitan S.
1
Dong, Baobao
1
Donthu, Naveen
1
Driessen, Paul H.
1
Eggers, Fabian
1
Eloy, Sara
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of strategic marketing
25
SpringerLink / Bücher
25
European journal of marketing : EJM
22
Journal of marketing management : MM
22
Journal of marketing
20
Marketing intelligence & planning
20
The journal of business & industrial marketing
18
Journal of business-to-business marketing
17
Journal of the Academy of Marketing Science
17
Journal of Islamic marketing : JIMA
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
12
Journal of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of research in marketing and entrepreneurship
10
Marketing in the emerging markets of Islamic countries
10
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
OECD Health Statistics
9
Cogent business & management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Series / American Marketing Association
7
The marketing review
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
EBSCOhost eBook Collection
6
European Journal of Marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
7
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
8
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->