//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketing management"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
Marketingmanagement
76
Consumer behaviour
43
Konsumentenverhalten
43
USA
31
United States
31
Marketing theory
27
Marketingtheorie
26
Firm performance
17
Innovation
17
Unternehmenserfolg
17
Brand management
16
Markenführung
16
Relationship marketing
15
Beziehungsmarketing
14
Market research
13
Marktforschung
13
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
marketing
12
Advertising
11
Corporate Social Responsibility
11
Corporate social responsibility
11
KMU
11
SME
11
Theorie
11
Theory
11
Bibliometrics
10
Bibliometrie
10
Entrepreneurship approach
10
Welt
10
Werbung
10
World
10
Ethics
9
Großbritannien
9
Politics
9
Politik
9
United Kingdom
9
more ...
less ...
Online availability
All
Undetermined
129
Type of publication
All
Article
219
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
228
Aufsatz in Zeitschrift
228
Collection of articles of several authors
12
Sammelwerk
12
Conference proceedings
5
Konferenzschrift
5
Conference paper
4
Konferenzbeitrag
4
more ...
less ...
Language
All
English
Author
All
Hunt, Shelby D.
7
Lim, Weng Marc
5
Ko, Eunju
4
O'Malley, Lisa
4
Brown, Stephen
3
El-Bassiouny, Noha
3
Huarng, Kun-Huang
3
Jafari, Aliakbar
3
Kipnis, Eva
3
Sandıkçı, Özlem
3
Varman, Rohit
3
Baines, Paul
2
Bresciani, Stefano
2
Broderick, Amanda J.
2
Demangeot, Catherine
2
Dennis, Charles
2
Dermody, Janine
2
Doherty, Anne Marie
2
Hanmer-Lloyd, Stuart
2
Jaworski, Bernard J.
2
Kilbourne, William E.
2
Kraus, Sascha
2
Lang, John T.
2
Lichrou, Maria
2
MacDonald, Emma K.
2
Merunka, Dwight R.
2
Miles, Christopher
2
Miles, Morgan P.
2
Mittelstaedt, John D.
2
Moufahim, Mona
2
Mustak, Mekhail
2
Ngai, Eric W. T.
2
Nilsson, Tomas
2
O'Gorman, Kevin
2
Patterson, Maurice
2
Pullig, Chris
2
Roberts, John H.
2
Robson, Julie
2
Salminen, Joni
2
Sharma, Piyush
2
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of business research : JBR
Journal of marketing management : MM
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
110
European journal of marketing : EJM
80
Journal of marketing education : JME
61
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
55
Marketing theory
55
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
47
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of research in marketing and entrepreneurship : JRME
36
Journal of business ethics : JOBE
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
The marketing review
30
Premier reference source
29
Journal of strategic marketing
28
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of advertising research
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
Legends in marketing
21
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
more ...
less ...
Source
All
ECONIS (ZBW)
229
Showing
1
-
10
of
229
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis
;
Bernritter, Stefan F.
;
Ngai, Eric W. T.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
Saved in:
2
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
3
Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling
Das, Kallol
;
Patel, Jayesh D.
;
Sharma, Anuj
;
Shukla, Yupal
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013468821
Saved in:
4
Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail
;
Salminen, Joni
;
Mäntymäki, Matti
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
Saved in:
5
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
6
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
7
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
8
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
9
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
10
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->