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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Kundenorientierung"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Markenführung
132
Service quality
103
Brand image
100
Markenimage
100
Social Web
91
Social web
91
Customer integration
83
Kundenintegration
82
Lieferantenmanagement
79
Supplier relationship management
79
Brand
70
Markenartikel
66
Internet marketing
65
Online-Marketing
65
Customer value
53
Kundenwert
53
Marketing management
45
Marketingmanagement
45
Innovation
44
Einzelhandel
43
Retail trade
43
Emotion
41
Beschwerdemanagement
38
Complaint management
38
Confidence
37
Vertrauen
37
Online retailing
36
Online-Handel
36
Social media
35
Loyalty
34
B-to-B-Marketing
33
Business-to-business marketing
33
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225
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225
Conference paper
2
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English
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Balaji, M. S.
5
Kim, Kyung Hoon
5
Ko, Eunju
5
Roy, Sanjit
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
McLean, Graeme J.
3
Pedeliento, Giuseppe
3
Sharifah Faridah Syed Alwi
3
Zarantonello, Lia
3
Arnold, Todd J.
2
Babin, Barry J.
2
Baker, Thomas L.
2
Bazi, Saleh
2
Bose, Sunny
2
Choi, Sunmee
2
Evanschitzky, Heiner
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Gustafsson, Anders
2
Hajli, Nick
2
Harrigan, Paul
2
Hutzinger, Clemens
2
Japutra, Arnold
2
Krishnan, Balaji C.
2
Mahr, Dominik
2
Mattila, Anna S.
2
McColl-Kennedy, Janet R.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Osei-Frimpong, Kofi
2
Papagiannidis, Savvas
2
Prentice, Catherine
2
Richard, Marie-Odile
2
Rose, Gregory
2
Saleh, Amin
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
273
International journal of hospitality management
146
The journal of services marketing
105
The journal of product & brand management
100
The journal of brand management : an international journal
84
The service industries journal
83
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of travel and tourism marketing
54
Services marketing quarterly
54
Cogent business & management
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Asia Pacific journal of marketing and logistics
49
Journal of service management
48
Journal of service research : JSR
47
Journal of strategic marketing
47
Marketing intelligence & planning
46
Service business
45
Psychology & marketing
44
Tourism management : research, policies, practice
39
European journal of marketing : EJM
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Journal of the Academy of Marketing Science
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service research
26
Journal of air transport management
25
International journal of quality and service sciences
24
Journal of service theory and practice : JSTP
24
Total quality management & business excellence
24
Journal of retailing
23
The journal of business & industrial marketing
23
European journal of marketing
22
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ECONIS (ZBW)
225
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225
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
A time(ly) perspective of the service recovery paradox : how organizational learning moderates follow-up recovery effects
Lunardo, Renaud
;
Cusin, Julien
;
Flacandji, Michaël
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380317
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
7
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
8
Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage : critical roles of service recovery behaviors
Wang, I-An
;
Chen, Pei-Chi
;
Chi, Nai-Wen
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013468630
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
Public announcements of employee recognitions from customers and customer satisfaction : longitudinal effects in the healthcare context
Arthur, Jeffrey B.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229167
Saved in:
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