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language:"eng"
~isPartOf:"Journal of business research : JBR"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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United States
Unternehmenserfolg
Welt
Marketing
161
Marketing management
55
Marketingmanagement
55
Consumer behaviour
32
Konsumentenverhalten
32
Innovation
17
Firm performance
16
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Alqahtani, Nasser
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Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
20
SpringerLink / Bücher
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
15
Political marketing in the United States
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Journal of business-to-business marketing
11
The journal of business & industrial marketing
11
Journal of historical research in marketing
10
Marketing in the emerging markets of Islamic countries
10
Marketing intelligence & planning
10
Journal of business ethics : JOBE
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
Australasian marketing journal
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Cogent business & management
6
International marketing review
6
Journal of strategic marketing
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International business review : the official journal of the European International Business Academy
5
International journal of business competition and growth : IJBCG
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
Journal of global marketing
5
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ECONIS (ZBW)
37
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1
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
2
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
4
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
5
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
6
Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
7
The interdependencies of marketing capabilities and operations efficiency in hospitals
Ho, Foo Nin
;
Huang, Chin Wei
- In:
Journal of business research : JBR
113
(
2020
),
pp. 337-347
Persistent link: https://www.econbiz.de/10012230499
Saved in:
8
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
9
Interventions as experiments : connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income equality, and guns
Woodside, Arch G.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 212-218
Persistent link: https://www.econbiz.de/10012285923
Saved in:
10
Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Markovitch, Dmitri G.
;
Huang, Dongling
;
Ye, Pengfei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
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