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language:"eng"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
International journal of market research : JMRS ; the journal of the Market Research Society
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Review of marketing research
9
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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The development of marketing theory and its philosophical underpinnings
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Journal of business research : JBR
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Journal of historical research in marketing
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Journal of marketing research : JMR
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Critical marketing : defining the field
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Quantitative marketing techniques and analyses
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 6
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Marketing theory
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Qualitative market research : an international journal
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Report / Marketing Science Institute
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Springer eBook Collection / Business and Management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The nature and scope of marketing research
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Australasian marketing journal
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Fundamentals of marketing research ; Vol. 1
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Harvard business review : HBR
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International series in quantitative marketing
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Journal of advertising research
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Journal of financial services marketing : JFSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing theory and practice
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Legends in marketing
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Qualitative marketing research : approaches, techniques and analysis
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Report / Marketing Science Institute / Marketing Science Institute
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Review of Marketing Research Ser.
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The SAGE handbook of marketing theory
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The impact of theory on representations of the consumer and the marketing organisation
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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2
Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark
;
Hamilton, Kathy
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
Saved in:
3
The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
Saved in:
4
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
5
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
6
Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
Saved in:
7
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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