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language:"eng"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Segmentation"
~type:"article"
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Journal of marketing analytics : JMA
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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
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Who searches where? : a new car buyer study
Dehdashti, Yashar
;
Ratchford, Brian Thomas
;
Namin, Aidin
- In:
Journal of marketing analytics : JMA
6
(
2018
)
2
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011889257
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