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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"und"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Marketing
17
Marketingmanagement
10
marketing
9
Consumer behaviour
5
Gender
5
Geschlecht
5
Frauen
4
Marketing theory
4
Marketingtheorie
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
81
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of marketing management : MM
31
European journal of marketing : EJM
29
SpringerLink / Bücher
29
Journal of strategic marketing
25
Marketing intelligence & planning
25
Marketing theory
25
Journal of Islamic marketing : JIMA
24
Journal of marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
International journal of islamic marketing and branding
16
International journal of wine business research : IJWBR
16
Journal of the Academy of Marketing Science
16
Springer eBook Collection
16
Cogent business & management
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of Islamic marketing
13
Journal of macromarketing
13
Journal of marketing communications
13
Journal of research in marketing and entrepreneurship : JRME
13
Premier reference source
13
Business horizons
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
McGraw-Hill/Irwin series in marketing
12
Journal of business ethics : JOBE
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
9
European research studies
9
Journal of research in marketing and entrepreneurship
9
Journal of retailing and consumer services
9
OECD Health Statistics
9
Australasian marketing journal
8
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
4
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
5
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
Saved in:
6
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
7
Transhumanisms, geneticised markets and perfectible consumers
2022
Persistent link: https://www.econbiz.de/10013206587
Saved in:
8
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
9
Gender categorisation in representational market practice
Murto, Riikka
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
10
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
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