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language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~subject:"Marketingmanagement"
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Arzneimittel
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Chen, Jinyan
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
OECD Health Statistics
9
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
NBER working paper series
3
Journal of global marketing
2
MSI reports : working paper series
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Marketing intelligence & planning
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NBER Working Paper
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American economic journal : a journal of the American Economic Association
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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DEM working paper series
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Discussion paper / Center for Economic Research, Tilburg University
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Engaging consumers through branded entertainment and convergent media
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Health marketing quarterly
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INSEAD Working Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of health economics
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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Scanner data and price indexes
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System dynamics : soft and hard operational research
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TILEC discussion paper
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The SAGE handbook of marketing ethics
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The chemical and pharmaceutical industry in China : opportunities and threats for foreign companies ; with 81 tables
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ECONIS (ZBW)
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
3
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
4
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
5
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
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