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language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~subject:"Online-Marketing"
~subject:"Werbung"
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Delbaere, Majorie
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
30
International journal of pharmaceutical and healthcare marketing : IJPHM
18
NBER working paper series
11
NBER Working Paper
10
Working paper / National Bureau of Economic Research, Inc.
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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Discussion paper / Institute of Social and Economic Research
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International journal of pharmaceutical and healthcare marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of promotion management : JPM
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Journal of public economic theory
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Research paper
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Southern economic journal
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Advances in economic analysis & policy
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Advances in marketing and public policy : a research annual
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Advertising theory
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American Society of Health Economists (ASHEcon) Paper
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American business law journal : the official publication of the American Business Law Association
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American economic journal : a journal of the American Economic Association
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CESifo Working Paper Series
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CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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1
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
2
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
3
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
4
Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
Saved in:
5
Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin
;
Lee, Chunsik
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
Saved in:
6
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
7
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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