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language:"eng"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"SME"
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Marketing management
Marketingmanagement
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Marketing
31
marketing
11
Brand management
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Markenführung
6
Beziehungsmarketing
5
Business start-up
5
Consumer behaviour
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Relationship marketing
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entrepreneurial marketing
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market orientation
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Journal of strategic marketing
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
29
European journal of marketing : EJM
23
Journal of marketing management : MM
23
Marketing intelligence & planning
19
Journal of business-to-business marketing
18
Journal of marketing
18
Journal of research in marketing and entrepreneurship : JRME
18
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Springer eBook Collection
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Business horizons
12
McGraw-Hill/Irwin series in marketing
12
Journal of marketing communications
11
Journal of research in marketing and entrepreneurship
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Entrepreneurship marketing : principles and practice of SME marketing
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of business and globalisation : IJBG
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Series / American Marketing Association
7
The marketing review
7
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ECONIS (ZBW)
23
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
9
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
10
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
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