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language:"eng"
~language:"deu"
~language:"zho"
~person:"Hair, Joseph F."
~person:"Huber, Frank"
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Marketing
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Hair, Joseph F.
Huber, Frank
Kotler, Philip
213
Meffert, Heribert
195
Bruhn, Manfred
160
Pepels, Werner
114
Fritz, Wolfgang
70
Belz, Christian
58
Wiedmann, Klaus-Peter
58
Homburg, Christian
54
Bauer, Hans H.
49
Armstrong, Gary
47
Kirchgeorg, Manfred
47
Sheth, Jagdish N.
46
Reinecke, Sven
45
Zerres, Michael P.
44
Tomczak, Torsten
43
Dichtl, Erwin
40
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36
Kerin, Roger A.
36
Kreutzer, Ralf T.
36
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35
Kleinaltenkamp, Michael
35
Kuß, Alfred
35
McDonald, Malcolm
35
Koschnick, Wolfgang J.
34
Weis, Hans Christian
34
Ahlert, Dieter
32
Unger, Fritz
32
Raffée, Hans
30
Ferrell, Odies C.
29
Nufer, Gerd
29
Piercy, Nigel
29
Baker, Michael John
28
Fill, Chris
27
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27
Leeflang, Peter
27
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26
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26
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26
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Center of Market Oriented Product and Production Management
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5
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
20
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1
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
2
MKTG13 : principles of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2021
-
Sudent edition
Persistent link: https://www.econbiz.de/10013262747
Saved in:
3
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2020
-
16. Auflage
Persistent link: https://www.econbiz.de/10012420481
Saved in:
4
Innovatoren als attraktives Kundensegment für die Vermarktung von Smartphones : die Relevanz von Consumer Innovativeness für Preisfairness, Brand Love und Word-of-Mouth-Intention
Huber, Frank
;
Schneider, Sebastian
;
Stein, Martin
-
2019
Persistent link: https://www.econbiz.de/10012003991
Saved in:
5
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
6
Star marketer's impact on the market strategy choice
Vlašić, Goran
;
Hair, Joseph F.
;
Krupka, Zoran
- In:
Management : journal of contemporary management issues
22
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
Saved in:
7
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2017
-
13. Auflage
Persistent link: https://www.econbiz.de/10011753628
Saved in:
8
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2016
-
12. Auflage
Persistent link: https://www.econbiz.de/10011574021
Saved in:
10
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
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