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language:"eng"
~language:"fra"
~person:"Thrassou, Alkis"
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing
9
Marketing management
6
Football
5
Strategy
5
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4
Italy
4
Professional sports
4
Profisport
4
marketing
4
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3
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3
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strategy
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value
2
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1
Betriebliche Wertschöpfung
1
Brands
1
Campania
1
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Thrassou, Alkis
Kotler, Philip
63
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Piercy, Nigel
10
Aaker, David A.
9
Baker, Michael John
9
Doyle, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Hollensen, Svend
6
Jaworski, Bernard J.
6
Jobber, David
6
Jones, Rosalind
6
Koschnick, Wolfgang J.
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Lindgreen, Adam
6
McCarthy, Edmund Jerome
6
Morrish, Sussie C.
6
Pride, William M.
6
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International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
2
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
3
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
5
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
6
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
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