Marketing public relations : a consumer-focused strategic perspective
Year of publication: |
2014
|
---|---|
Authors: | Papasolomou, Ioanna ; Thrassou, Alkis ; Vrontis, Demetris ; Sabova, Majka |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 1, p. 5-24
|
Subject: | Marketing public relations | Promotional mix | Advertising | Integrated marketing communications | Strategy | Comsumer | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Werbung | Marketing |
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