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language:"eng"
~language:"nep"
~source:"usbk"
~subject:"Management"
~subject:"Strategische Planung"
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Management
Strategische Planung
Marketing
2,774
Aufsatzsammlung
164
Werbung
133
Strategisches Management
126
Internet
125
Unternehmen
106
Einführung
105
Verbraucherverhalten
93
Ratgeber
89
Markenpolitik
84
Marketingmanagement
82
Kundenmanagement
77
Verkauf
71
Dienstleistung
68
Fallstudiensammlung
67
USA
62
Advertising
61
Tourismus
60
Internet marketing
56
Brand name products
54
Electronic Commerce
54
Klein- und Mittelbetrieb
53
Kongress
52
Lehrbuch
49
Marketing.
43
Marketingstrategie
43
Selling
42
Small business
40
Wörterbuch
40
United States
37
Öffentlichkeitsarbeit
37
Consumer behavior
36
Kommunikation
35
Verkaufstechnik
35
Markenartikel
34
Zielgruppe
34
Strategic planning
33
Design
32
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Type of publication
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Book / Working Paper
352
Type of publication (narrower categories)
All
Bibliographie
35
Konferenzschrift
2
Wörterbuch
2
Biographie
1
Enzyklopädie
1
Festschrift
1
Language
All
English
Nepali
German
71
Undetermined
55
French
1
Author
All
McDonald, Malcolm
7
Hair, Joseph F.
6
Hiam, Alexander
5
Kotler, Philip
5
Walker, Orville C.
5
Winer, Russell S.
5
Mullins, John W.
4
Paley, Norton
4
Shaw, Stephen
4
Wilson, Richard M. S.
4
Wood, Marian Burk
4
Best, Roger J.
3
Cohen, William A.
3
Donnelly, James Howard
3
Doyle, Peter
3
Gilligan, Colin
3
Hartline, Michael D.
3
Lamb, Charles W.
3
Lamb, Charles William
3
MacDaniel, Carl
3
McDaniel, Carl D.
3
Perreault, William D.
3
Peter, Jerome Paul
3
Aaker, David A.
2
Baier, Werner
2
Bangs, David H.
2
Belew, Shannon
2
Bovée, Courtland L.
2
Brittain, Paul
2
Buhr, Carl-Christian
2
Cannon, Joseph P.
2
Coates, Gwen
2
Cox, Roger
2
Elad, Joel
2
Ferrell, Odies C.
2
Fisk, Peter
2
Heiman, Stephen E.
2
Helsdingen, Piet van
2
Homburg, Christian
2
Jain, Subhash Chandra
2
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Institution
All
Chartered Institute of Marketing <London>
1
Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
1
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institute of Leadership and Management <London>
1
Nordic Conference on Business Economics <9, 1983, København>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
5
Business development manuals
2
CIM practice & revision kit / Professional post-graduate diploma in marketing
2
Research papers from the Chair of Marketing / Fernuniversität in Hagen
2
[International encyclopedia of modern hospitality and tourism management
2
Advances in business marketing and purchasing
1
CIM practice & revision kit / Professional diploma in marketing
1
CIM tutorial texts
1
De Gruyter studies in organization
1
Dtv
1
Foundations and trends in marketing : FTMKT
1
International journal of technology management : IJTM
1
International series in quantitative marketing
1
Journal of travel and tourism marketing
1
Research in competence based management
1
Research in competence-based management : RCBM
1
Turun Kauppakorkeakoulun julkaisuja / A
1
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Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
327
Other ZBW resources
48
BASE
45
OLC EcoSci
4
RePEc
2
EconStor
1
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
Saved in:
2
Building the value machine : transforming your business through collaborative customer partnerships
Cheverton, Peter
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004946873
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
4
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
5
Revenue disruption : game-changing sales and marketing strategies to accelerate growth
Fernandez, Phil
-
2012
Persistent link: https://www.econbiz.de/10009543017
Saved in:
6
Systems thinking and process dynamics for marketing systems : technologies and applications for decision management
Rajagopal
-
2012
Persistent link: https://www.econbiz.de/10009543866
Saved in:
7
Agri-Business : marketing and management
Choudhary, S. N.
-
2012
Persistent link: https://www.econbiz.de/10009555346
Saved in:
8
The marketing / Accounting interface
Roslender, Robin
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009556306
Saved in:
9
MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2012
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729
Saved in:
10
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009420895
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